Start Beyond — UTS VR

Objective

Increase student enrolment
Showcase UTS’ incredible facilities
Generate leads at education expos and open days

Execution

Created an on-site activation promoting an immersive VR tour
UTS branded “Cardboard” headset take-away
Content embodies the university's brand values
"Cardboard" headset take-away allowed prospective students to share VR experience with parents
360° videos uploaded on social media for broader engagement
VR App distributed to Top 5 Chinese app stores
Successfully delivered using Start Beyond's suite of immersive learning solutions

Results

Increased student enrolments
Established UTS with clear point of difference
UTS has commissioned additional VR video content
New features can be continuously added to the VR app
VR is now a vital part of UTS’ lead generation and marketing activity

The UTS VR experience has given us a clear point of difference, that has resonated with our future students. It gives prospective students a first-hand experience into our campus and surroundings, despite them being so far from our campus. The UTS VR app allows us to present the campus and facilities of University of Technology Sydney in an innovative light that captures the vibrancy of student life at UTS. Utilising virtual reality reflects the ethos of the UTS, as a dynamic and forward-thinking institution.

Mychel and Claire

UTS International, University of Sydney