Tricentis

Tricentis’ innovative content marketing app consists of three different elements. The VR game is deployed at industry events, to increase product knowledge & generate sales leads. The AR element entices users to download the app onto their phone and play the game, while the accompanying suite of 360° videos showcase their products and services.

Objective

• To create an immersive, engaging case study video and accompanying game that can be showcased at events and activations that is a part of their marketing strategy to get the brand ideals out to members of the public.
• A case study video to quickly and effectively inform event goers of the complex Tricentis product and their solutions.
• An exciting immersive VR game to entice goers to the Tricentis booth. Tapping into their competitive nature that is visually rewarding.
• Both applications are designed to increase public knowledge of their products and services in a simple and effective way.

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Scan QR code to view Tricentis 3D AR Robot

• AR experiences bring old digital assets to life
• 3D models visualise complex elements to engage Users
• Trigger AR content from print material or computer screen to supplement existing content

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Execution

• A full service event activation product that came with pre-purchased, set-up Oculus Go VR headsets and additional iPad ready to go on event day.
• Creating a Tricentis booth that was fitted with a marked game area and accompanying TV screen, so other visitors can see what the player sees, and a leader-board.
• Comfortable seating area provided visitors with a safe place to watch the fully immersive VR case study video with headphones.
• By using an additional iPad, Tricentis staff were able to sign visitors up to the game and get them on the leader-board which increased inclusivity, excitement and competition.

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