
Industry-led success
Start Beyond is Australia’s leading VR & AR immersive learning studio, delivering more than 1.8million experiences since 2015.
This includes over 65,000 Woolworths employees completing the award winning Customer Acts of Violence and Aggression VR program.
This experience forms the basis of Minaca VR, and its success for Woolworths illustrates the effectiveness of VR training for frontline workers.
"VR enables high-quality and consistent training to be undertaken by our cohort of Woolworths Supermarkets team members, totalling tens of thousands, and in a more timely manner.
Our team members have been empowered by utilising these VR training modules which are conducted in a controlled, yet realistic environment and cover a variety of topics from general customer service to de- escalating difficult situations. Ensuring our store teams feel safe and skilled.
Through VR training, the benefit is that our team members can practice the best way to act and respond in what can be challenging and possibly confronting situations. We would rather our team experience this via VR, which acts like a 'flight simulator", rather than being put into situations for the first time in real life...and we're thankful to have partnered with Start Beyond and Strivr to help bring this to life".

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Recent Customers




Select the VR training program built for your industry
Hospitality
Teach hospitality workers how to manage aggressive customers

Retail
Quickly grow the expertise and confidence of your workforce to manage poor customer behaviour

Health & Aged Care
Stop staff burnout by up-skilling your customer-facing workforce

In each industry, go head to head
with the most commonly encountered
badly behaved customers

Bulldog
Ego-driven, they try to control the situation by being verbally or physically abusive.

Chameleon
Uses flattery and charm but if it fails to get them what they want, they snap and get mad.

Viper
Wants to harm or punish employees, due to feeling disrespected and unfairly treated.
The power of VR
in First Aid certification programs
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compared to non-VR campaigns
in deploying practical skills
in the last 12 months
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Latest awards




Don’t waste money on click & flick eLearning

Robust & easy to use hardware
All included in the Minaca VR kit
Pico G3

Samsung Galaxy S9 FE Tablet
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Sennheiser HD 400S

25 years of WH&S expertise
Risk Collective
Partnering with Start Beyond, The Risk Collective are the subject matter specialists of Minaca VR.
It is their expertise which ensures that Minica VR meets the WH&S regulatory requirements, and equips the Learner with the skills to effectively identify and manage the psychosocial risks of aggressive customers.
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Amy Towers’ decades of experience in Work Health and Safety, enable her to identify and address safety risks with practical and effective strategies.
These initiatives include the WorkWell Program funded by WorkSafe Victoria and delivered by the Australian Retailers Association to identify psychosocial risks in the retail sector and trial intervention programs
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Psychologist Steven Booker combines his psychology background with his expertise in workplace law. He specialises in managing psychological risk projects, and helping organisations address mental health challenges and workplace conflict.
He navigates the intricacies of psychosocial risks and legal compliance to deliver solutions are effective and adhere to the highest standards of legal responsibility.
3-month MINACA VR trial program
Unlimited access and unlimited number of users and no need to buy the hardware
- Ownership of all hardware
- Across 2 devices
- Ownership of all hardware
- Across 2 devices