Stop aggressive customers from hurting your business
& your workforce 

Use VR training to de-escalate customer conflict.

Learn more about VR Training
Learn more about VR Training
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Managing
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Incivility
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Negativity
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And
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Customer
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Aggression
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VR training that’s fast, cheap & unforgettable 

Minaca VR saves time and money.   It reduces workforce burnout & addresses WH&S requirements; by teaching your team how to manage aggressive customers. 

Stop staff churn
Cut down absenteeism 
Build a resiliant & reliable workforce

Industry-led success

Start Beyond is Australia’s leading VR & AR immersive learning studio, delivering more than 1.8million experiences since 2015.

This includes over 65,000 Woolworths employees completing the award winning Customer Acts of Violence and Aggression VR program.

This experience forms the basis of Minaca VR, and its success for Woolworths illustrates the effectiveness of VR training for frontline workers.

"VR enables high-quality and consistent training to be undertaken by our cohort of Woolworths Supermarkets team members, totalling tens of thousands, and in a more timely manner.

Our team members have been empowered by utilising these VR training modules which are conducted in a controlled, yet realistic environment and cover a variety of topics from general customer service to de- escalating difficult situations. Ensuring our store teams feel safe and skilled.

Through VR training, the benefit is that our team members can practice the best way to act and respond in what can be challenging and possibly confronting situations. We would rather our team experience this via VR, which acts like a 'flight simulator", rather than being put into situations for the first time in real life...and we're thankful to have partnered with Start Beyond and Strivr to help bring this to life".

Rebecca Todd
People Director, Woolworths Supermarkets

Recent Customers

Select the VR training program built for your industry

Hospitality

Teach hospitality workers how to manage aggressive customers

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VR training content specifically designed for the customer-facing workers serving food and drinks
Perfect for all hospitality businesses, large or small
25 minute training program that’s split into bite-size chunks
No facilitator needed - just turn on the headset and start the VR training

Retail

Quickly grow the expertise and confidence of your workforce to manage poor customer behaviour

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Retail business of all shapes and sizes can use this  retail VR training simulation  to address WH&S regulatory requirements 
Fast & effective, it teaches your workforce how to respond appropriately to  aggressive customers and stay safe.
No facilitator needed - just turn on the headset and start the VR training 

Health & Aged Care

Stop staff burnout by up-skilling your customer-facing workforce

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Build workers’ resilience with specialist VR training simulation to identify and manage aggressive customers with a medical setting
Ideal for frontline staff in hospital, aged care and medical centres
Reduce insurance claims and staff turnover
Self-contained learning solution - no trainer or manager required,  just turn on the headset and press play.

In each industry, go head to head
with the most commonly encountered
badly behaved customers

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Bulldog

Ego-driven, they try to control the situation by being verbally or physically abusive.

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Chameleon

Uses flattery and charm but if it fails to get them what they want, they snap and get mad.

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Viper

Wants to harm or punish employees, due to feeling disrespected and unfairly treated.

The power of VR

2x
Faster training times

in First Aid certification programs

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70%
Increased sales

compared to non-VR campaigns

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97%
Increased confidence

in deploying practical skills

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100k+
Employees completed training

in the last 12 months

Latest awards

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Don’t waste money on click & flick eLearning

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Learn through experience without the real-world risk
Minaca VR provides reports on the training’s effectiveness including Learners’ speed to proficiency & confidence to deploy 
Stop paying for costly facilitators with this plug and play, immersive learning program
No need for the internet or IT - it’s a self contained and secure solution

Robust & easy to use hardware

All included in the Minaca VR kit

Pico G3

Comfortable & robust 
One click set up & start
Longer battery life

Samsung Galaxy S9 FE Tablet

Optimised for 6k 360° video
10.9” display
5G & Wifi capability 

Sennheiser HD 400S

Lightweight foldable design
Around the ears to block out external noise

25 years of WH&S expertise

Risk Collective

Partnering with Start Beyond, The Risk Collective are the subject matter specialists of Minaca VR.

It is their expertise which ensures that Minica VR meets the WH&S regulatory requirements, and equips the Learner with the skills to effectively identify and manage the psychosocial risks of aggressive customers.

Amy Towers
Founder & Principal Consultant

Amy Towers’ decades of experience in Work Health and Safety, enable her to identify and address safety risks with practical and effective strategies.

These initiatives include the WorkWell Program funded by WorkSafe Victoria and delivered by the Australian Retailers Association to identify psychosocial risks in the retail sector and trial intervention programs

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Steven Booker
Workplace Psychologist and 
Employment Lawyer

Psychologist Steven Booker combines his psychology background with his expertise in workplace law. He specialises in managing psychological risk projects, and helping organisations address mental health challenges and workplace conflict.

He navigates the intricacies of psychosocial risks and legal compliance to deliver solutions are effective and adhere to the highest standards of legal responsibility.

3-month MINACA VR trial program

Unlimited access and unlimited number of users and no need to buy the hardware

"Entry" level 3-month trial
Leased use of:
1 x PICO G3 VR headset
1 x Samsung Galaxy S9 FE Tablet
Accessories incl. headphones, protective carry case & pre-paid 5G sim card
"Standard" level 3-month trial
Leased use of:
3 x PICO G3 VR headset
1 x Samsung Galaxy S9 FE Tablet
Accessories incl. headphones, protective carry case & pre-paid 5G sim card
"Entry" level 12-month package:
Upon completion of 3-month trial
  • Ownership of all hardware
12 month MINACA VR license fee
  • Across 2 devices
"Standard" level 12-month package:
Upon completion of 3-month trial
  • Ownership of all hardware
Upon completion of 3-month trial
  • Across 2 devices

89% of Australian HR senior management are concerned about the impact of aggressive customer behaviour on the safety and wellbeing of their frontline staff

Source: YouGov online survey targeting HR senior management in Australian retail, hospitality, health and education businesses Sept 2024

84% are concerned about their staff’s ability to effectively deal with aggressive customers

Source: YouGov online survey targeting HR senior management in Australian retail, hospitality, health and education businesses Sept 2024

73% are worried about frontline staff making workers' compensation claims due to the impact of aggressive customer behaviour

Source: YouGov online survey targeting HR senior management in Australian retail, hospitality, health and education businesses Sept 2024

Seeing is believing

The best way to experience immersive learning is to see it for yourself. Arrange for a product demonstration, consultation or call with one of our spatial computing experts.
Get started
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